To commemorate Orlando’s two area codes, residents and visitors can enjoy 50+ promotions from local businesses for a two-week period from March 21 through April 7.
ORLANDO, Fla. – New this year, 407 Day kicks off early on Friday, March 21, featuring exclusive deals, special events and hometown pride. Inspired by Central Florida’s longtime area codes (321 and 407), this celebration encourages residents to support local businesses and foster community spirit, extending the festive offerings from a single day to a fortnight. Orange County Government, The City of Orlando, Orlando Economic Partnership and Visit Orlando are introducing an exclusive digital passbook with coupons, deals and promotions available for redemption from local businesses and organizations that can be redeemed from a mobile device.
The digital passbook platform contains dozens of offers, ranging from restaurants with specialty cocktails to hotel staycation savings to bioluminescent tours. Deals can also be found from LEGOLAND Florida Resort, The Orlando Ballet, The Showcase of Citrus, The Florida Mall and more. To view the complete list of savings, go to the Visit Orlando Blog to access the mobile browser-friendly platform.
“407 Day has evolved into a celebration of Orlando’s hometown pride, uniting residents and visitors in support of the local businesses and experiences that make our region truly Unbelievably Real,” said Casandra Matej, president and CEO of Visit Orlando. “Our new digital passbook makes it easier for people to explore exclusive deals and discover local gems in celebration of 407 Day, which is a reminder that Orlando’s heart lies in the people and businesses who call it home.”
“What began five years ago as a way to rally support for our local businesses during one of the most challenging times for our community has grown into an iconic celebration of the people, talent, and products that make this region so special. We’re proud to celebrate 407—and now 321—as beacons of our region, representing the vibrant spirit and growth of Central Florida
Tim Giuliani, president and CEO of the Orlando Economic Partnership
It’s inspiring to see how this tradition continues to bring us together, uplifting our local economy and reminding us of the incredible strength and creativity found right here in our community,” Giuliani said.
Popularized in 2020, 407 Day has grown from a support initiative for local restaurants during the pandemic to a celebration of hometown pride. Over the past couple years, highlights include the unveiling of a downtown mural inspired by the Unbelievably Real brand platform launched by Visit Orlando and Orlando Economic Partnership in 2022 and the #407Day hashtag utilized by local organizations and businesses to promote the occasion.
In addition to the two-week long deals, there will be various free festivals, live performances and sporting events throughout Orange County, ensuring there are plenty of ways to celebrate Orlando pride and support the local community.
Free Events:
- Winter Park Sidewalk Art Festival (March 21-23): one of the nation’s oldest, largest and most prestigious outdoor art festivals.
- Spring Fever in the Garden (April 5-6): more than 200 gardening vendors and sponsor booths will line the streets of historic downtown Winter Garden in addition to a variety of activities and entertainment for all ages.
- Spring Fiesta in the Park (April 5-6): celebrate the beauty of the season as hundreds of amazing artist and crafter booths surround Lake Eola Park in the heart of Downtown Orlando.
Ticketed Events:
- SeaWorld Orlando’s Seven Seas Food Festival (weekends through May 4): sip and sample your way around the world with exciting flavors and local craft beers, plus live performances.
- EPCOT International Flower & Garden Festival (now through June 2): find magic in bloom at this springtime event with character-themed topiaries, fresh flavors and fun for all ages.
- Spring Daytona Turkey Run (March 21-23): the largest combined car show and swap meet in the U.S. at the Daytona International Speedway.
- Orlando City SC vs. D.C. United (March 22): Orlando City Soccer Club takes on D.C. United at Inter&Co Stadium in downtown Orlando.
- Orlando Magic vs. Los Angeles Lakers (March 24): the NBA’s Orlando Magic go head-to-head with the Los Angeles Lakers at Kia Center.
- Orlando Pride vs. San Diego Wave FC (March 29): The NWSL’s defending champions plays the San Diego Wave FC at Inter&Co Stadium in Parramore.
- Universal Mardi Gras: International Flavors of Carnaval (now through March 30): inspired by Carnaval celebrations from around the world, the Universal Studios Florida celebration features a spectacular parade, beads by the handful, live concerts on select nights and amazing international cuisine along with sizzling New Orleans favorites.
- Orlando Solar Bears vs. Savannah Ghost Pirates (April 6): Catch the ECHL’s Orlando Solar Bears go up against the Savannah Ghost Pirates at Kia Center.
For more events happening throughout the destination, see Visit Orlando’s Events Calendar.
Residents and visitors can also stop by the Unbelievably Real murals in downtown Orlando (on the corner of Orange Avenue and Pine Street), or the main entrance of The Florida Mall. Designed by Orlando artist Clark Orr, the artwork brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and water adventures to innovative technologies such as simulation and rocket launches. These representations serve as testament to the imagination and innovation found in our region, reinforcing the message to residents and visitors alike that they are integral to what makes Orlando Unbelievably Real.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to 15 of the world’s top theme parks and water parks — as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.
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