Lisa Hultquist joins the Orlando Economic Partnership as the Senior Vice President of Marketing and Communications. Hultquist is a seasoned professional with more than 25 years of experience in promoting some of the world’s most famous brands including Hershey, NASA and Marriott.

Hultquist built her career at Hershey Entertainment and Resorts in Pennsylvania where she started as an intern and worked her way to the position of Vice President of Marketing. There she led a team of marketers in positioning Hershey, The Sweetest Place On Earth, as the Northeast’s top family vacation destination. In her new role, she will create and execute the Partnership’s communications and marketing strategy as well as advance the region’s business branding campaign, “Orlando. You don’t know the half of it.”

“Our branding campaign lays the foundation for our economic and community development programs and provides the basis for which we tell our region’s story,” said Tim Giuliani, the Partnership’s president and CEO. “Lisa’s savvy and track record in brand-building will help us to further elevate our campaign on national and international levels.”

Hultquist spent the last three years as the Senior Director of Sales, Marketing, Content and Education for Delaware North at NASA’s Kennedy Space Center in Cape Canaveral where she directed the national sales & marketing efforts that led to three years of record-breaking attendance.

She graduated from the University of Delaware and completed executive coursework at the Wharton School of Business and the Center for UC Berkeley.