Olive Gaye MBA, President and CEO of Gencare Resources Healthcare shares how Orlando’s diverse population helped her business grow.
This edition of Profiles in Small Business features Olive Gaye MBA, President and CEO of Gencare Resources Healthcare. Find out what sets GenCare apart from traditional home health care providers and how Orlando’s diverse population has helped the company grow.
If you were introducing your business to someone new, how would you describe it?
We are the home health care company with a heart; our focus is to bring the human element back into the healthcare equation. Over time, we’ve found that the home health care industry has become increasingly too numbers driven, meaning that quantity was overtaking quality care. Our mission at GenCare is to ensure that our clients always feel they are being treated with dignity and respect.
What brought your business to the Orlando region? What kept you here?
Orlando boasts a diverse population, contributing to a diversity in talents, which businesses of all sizes need for success. In the very early stages of my venture, I realized there are a number of resources that supported small businesses like mine. I tapped into those resources and continue to utilize them as GenCare expands.
What makes the Orlando region unique for small businesses? What makes Orlando region the right place for your business? How does being in Orlando contribute to your business success?
The Orlando region attracts all kinds of people from all walks of life. This means niche businesses can find their foothold in their industry with their targeted audience. Often, being the biggest in an industry is the goal. But, for small businesses such as mine, it’s more about being the best for your specific customer. We have found that managing our size while focusing on quality moves us forward.
What’s one thing you wish more people knew about your business?
GenCare Resources doesn’t just serve adults in need of home health care. We also have a medical staffing agency and a pediatric daycare for medically complex youth and can service those youths at home. We do it all!
Why is it important for your business to be a member of the Orlando Regional Chamber?
The Chamber acts as a “connector” for me, personally, and for my business. Many of my key community connections are a result of my chamber membership. The Chamber not only connects businesses and individuals; it provides the opportunity for learning, from an elevated level, about the environment in which you do business.
What are you most excited for about regarding the future of your business?
The healthcare industry is only getting stronger. While it is difficult to navigate the rising costs of employment and the intricacies of the industry, there is still room for unlimited growth in the healthcare industry, especially here in Orlando.
If you had to describe to an out-of-town friend what it’s like to live, work, learn and play in Orlando, what would you say?
Orlando is “what’s happening.” I have done much travel around the U.S. and, even outside of it, there is no better place for my business. Living in the Orlando region means having great weather, great work and great entertainment all year long.
