Press Release

Red 6 Announces New Orlando Technology Hub

The technology and defense firm chose Orlando thanks to the region’s talent pool, pro-business environment and growing innovation ecosystem.

Orlando, Fla. – Red 6, a technology firm at the forefront of synthetic air combat training, announced it will open a new Technology Hub in Orlando, where it will advance its revolutionary Airborne Tactical Augmented Reality System (ATARS). Red 6 is the only company in the world that has developed an Augmented Reality system that works outdoors and in dynamic environments, effectively redefining how the military, and potentially consumers around the world, experience, share and interact with information. The company also chose to move its headquarters from California to Miami and will initially hire 100 new employees and plans to grow even more high-wage jobs in the region in the years to come.

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Daniel Robinson, founder and CEO of Red 6, showcases the new ATARS system. Courtesy Red 6

“The move will allow Red 6 to build a presence in two great cities within a state that leads the United States in business friendliness, corporate openness, and economic growth,” said Daniel Robinson, founder and CEO of Red 6.

“Red 6 is excited to be one of the many businesses recognizing the benefits and opportunities Florida has to offer.”   

Daniel Robinson, founder and CEO of Red 6

The Orlando Economic Partnership hosted Red 6 in May when Robinson spoke to a group of business leaders at Full Sail University while touring the region to learn about its assets and strengths as a business location.  You can watch Daniel share his story and explain Red 6’s journey here.   

“Florida is attractive for many reasons; high quality education systems and talent availability, the state’s competitive operating costs, present and projected economic growth trajectory, government investment in infrastructure, access to military customers at nearby centers of excellence, a business-friendly culture, and more,” said Maissan Almaskati, CFO of Red 6.  

Moving to Florida is a strategic business decision for Red 6 and its customers. Following a highly successful $30 million Series A round, Red 6 carefully selected these two sites to help drive its expeditious growth.  

The company chose Orlando for its proximity to Florida’s internationally renowned simulation and training industry, which creates the ideal foundation for Red 6’s next phase of growth. 

“The Partnership played a crucial role in Red 6’s decision to open a new Technology Hub in Orlando. Through the work of our economic development team, it became clear to Red 6 that Orlando would be central to the success of their mission,” said Tim Giuliani, Orlando Economic Partnership president and CEO.

“The Technology Hub in Orlando is at the core of who Red 6 is as a company, and we look forward to seeing the innovation of their vision come to life here in Orlando.”   

Tim Giuliani, Orlando Economic Partnership president and CEO

Partners who assisted with the project include the City of Orlando, Orange County Government, the University of Central Florida (UCF), Full Sail University and Tavistock Development Company. Leaders who came together to encourage Red 6 to make the move to Orlando by demonstrating what a welcoming place this is included Orlando Mayor Buddy Dyer, Orange County Mayor Jerry Demings, UCF President Dr. Alexander Cartwright and Full Sail University President Garry Jones.

To speak with Daniel Robinson about the move from California to Florida please contact Christina Babbitt.

What Orlando Leaders are Saying About Red 6: 

“Red 6 made the right choice in selecting the Orlando region for its Technology Hub. This is America’s true ‘Experimental Prototype Community of Tomorrow’ and I look forward to seeing Red 6 training the next generation of top gun pilots in our skies while expanding Orange County’s reputation as a global leader in augmented and virtual reality – the technology at the heart of Red 6’s work,” said Orange County Mayor Jerry Demings.

“With Orlando’s status as the Modeling, Simulation & Training Capital of the World and the simulation and training procurement commands for every branch of the Department of Defense, the revolutionary technology that Red 6 is creating is innovation that speaks directly to our region’s DNA and history in simulation and training. We extend a huge welcome to Daniel and his team at Red 6,” said City of Orlando Mayor Buddy Dyer.

“As one of the nation’s 20 most innovative institutions and the nation’s No. 1 supplier of aerospace and defense graduates, UCF is uniquely positioned to benefit from and contribute to the success of Red 6 in our region. We look forward to collaborating with Red 6 through our Institute for Simulation and Training (IST) and helping fuel its future growth through research and talent,” said Alexander N. Cartwright, Ph.D., president of University of Central Florida. 

“Emerging technologies including simulation, artificial intelligence, and augmented reality are becoming exceedingly important for most every industry in existence. Having Red 6 open its eastern U.S. operations in our region speaks volumes to the magnetism of the growing Central Florida consortium of institutions and companies that are consistently contributing to the evolution of emerging technology including the ever-important pipeline of new talent – creators, technologists, and entrepreneurs – educated and prepared for the numerous job openings necessary to propel the projected industry growth. Red 6 will provide invaluable opportunities for Full Sail students and alumni, as well as students from our sister universities and colleges in terms of research, internships and employment. Add to this mix the fact that Daniel, and the rest of the Red 6 leadership and team, are brilliant creators, willing collaborators and extraordinarily good people, and we now have the ingredients for a most welcome addition to our region’s emerging tech family,” said Garry Jones, Full Sail University president.

For more information, please contact Laureen Martinez at 407-242-3982. 


About Red 6 

Red 6 was founded in 2018 by Daniel Robinson, Glenn Snyder and Nick Bicanic and is the creator of Airborne Tactical Augmented Reality System (ATARS).  ATARS is the first wide field-of-view, full color demonstrably proven outdoor augmented reality solution that works in dynamic outdoor environments. ATARS allows Virtual and Constructive assets into the real-world by allowing pilots and ground operators to see synthetic threats in real-time, outdoors, and critically, in high-speed environments. By blending augmented reality and artificial intelligence and using both the indoor and outdoor space around us as a medium, Red 6 has redefined the limits of how the world will experience, share, and interact with its information.