Success Story

Why Epos Now Innovates in Orlando

reception area FocusFillWzk2MCw4MDAsIngiLDEyMF0 1 e1601908903705 3

Industry: Technology

Facility Function: Sales and Technology Delivery Office

Location: Downtown Orlando

Employees: 100

Why Orlando?

When Epos Now was searching for its next office outsides of its United Kingdom headquarters, it needed a location that matched the company’s young, hungry and diverse ethos. The company was growing fast, as demand for its electronic Point-of-Sale technology (EPOS) grew in particular with small- to medium-sized businesses (SMBs).

Epos Now cornered the market by catering its products to fit the needs of retail and hospitality SMBs. This specialization translates into a company culture that places a greater emphasis on customer service and requires a highly versatile, adaptable and technical workforce to serve its clientele. Orlando, with its large pipeline of technical graduates from the University of Central Florida, it’s young, diverse and large multi-lingual population, and its affordability compared to urban clusters like New York and San Francisco, made it the perfect place for the company’s expansion.


  • Headquartered in Norwich, England, Epos Now opened its Orlando facility in 2015
  • The company started with only one employee at its Orlando office and has since grown to 100+
  • Epos Now worked with the Orlando Economic Partnership on its expansion, along with partners including Enterprise Florida and the University of Central Florida (UCF)
  • The company’s EPOS and other digital offerings support hospitality and retail SMBs around the world

What Do They Do Here?

Epos Now operates its digital marketing operations from its office in the City of Orlando, including a large portion of its U.S. sales team as well as product implementation, customer service, partnership and re-seller relations. Epos Now continues to grow fast and to pivot its products in order to meet the needs of its customers. The company relies on a versatile and efficient employee base and hires individuals who are also in high-growth mode and looking to grow their careers. Epos Now is able to find this talent in abundance in Orlando and continues to grow fast and to pivot its products in order to meet the needs of its customers.

What’s the Secret to Their Success?

While young, diverse talent primarily drives the company’s success, Epos Now is also able to maintain close relationships with many retail and hospitality brands from Orlando. The company has partnered with destinations like Universal Studios to create a pop-up experience supported by a seamless point-of-sale system, allowing customers to purchase tickets and merchandise at London Waterloo Station.

Where Does the Magic Happen?

With an office in downtown Orlando, Epos Now draws from the unique tech ecosystem in Orlando’s downtown core – including major tech operations like Fattmerchant, PlanSource and PowerDMS, as well as startup and scale-up resources like StarterStudio, Black Orlando Tech and the Orlando Tech Council.

Similar to its headquarters, Orlando mirrors the “small town, big city” feel of Norwich, UK. Orlando’s thriving main street districts and small business community create great synergies between the two locations, as well as Epos Now’s client relationships locally and across the U.S.

The Final Word

We chose Orlando because the ethos of the city matched the culture of Epos Now. Orlando’s large pool of young and diverse technical talent filled the core need of our fast-growing tech company. Plus, the spirit here in Orlando is aspirational; there’s a desire to ‘do things right’ here that is unlike anywhere else.

Barbara Staruk, Chief Growth Officer, Epos Now