Asurion, the connected life services company, announced the grand opening of a new Orlando-based center, which will be the first facility for the company in the area. Asurion plans to build a dynamic team in Orlando, hiring 600 employees over the next three years, including customer support technicians, operations, support and HR roles. Asurion’s 50,000-square-foot building is located at 4000 Millenia Boulevard. The company is making a $15 million capital investment in the region.

“The Orlando work environment is exciting and dynamic, a place where technology, innovation and problem-solving come together,” said Gene Galaviz, Asurion senior site director. “We’re looking for team members who are the earliest adopters of the newest apps and technology, and enjoy teaching others to solve technical problems. This type of person is very successful at Asurion, and we’re excited to build a strong team of these individuals here in Orlando.”

“Orlando is a truly international city with a reputation for being the hospitality and customer service capital of the world,” said Orlando Mayor Buddy Dyer. “These attributes, plus our talented labor force and business-friendly environment, make Orlando a natural fit for Asurion’s customer support center.”

The Orlando EDC worked with the City of Orlando to provide many resources for Asurion’s expansion, including assistance with site visits, employer interviews and fast-track permitting.

“Our diverse, skilled and multilingual workforce is known for providing customer service excellence,” said Orlando EDC Chairman David Fuller. “Asurion will find Orlando to be a great business location with plentiful human resources and opportunity for growth.”

Asurion is based in Nashville with locations in 14 states.